Christine manages the team responsible for YX’s personalized experience. Her roots in fashion include the founding of Los Altos women’s boutique Crimson Mim in 2005. Known for discovering and promoting up-and-coming independent clothing designers at the boutique, Campbell oversaw its expansion to Palo Alto.
She began her career in technology, working in purchasing and marketing at businesses including consulting firm LOCHHEAD Corp., where she advised Silicon Valley firms including Adobe, Mercury Interactive, and HP on strategy, marketing, and category design. She holds a BA in English and French Literature from the University of Western Ontario in Canada.